Our Story

Golf. People.
Good Times.

Pop-Up Fairway was built on a simple idea — that golf is better when it's shared. We bring the experience to you, wherever you are, whoever you're with.

The Brand

Why Pop-Up
Fairway Exists

Pop-Up Fairway was born from a simple truth: golf is one of the best ways to connect with people, but getting to a course isn't always easy or practical. We wanted to remove every barrier — no tee time, no dress code, no country club required.

We bring a professional-grade golf simulator experience directly to your event. Corporate team outings, birthday parties, backyard gatherings, festivals — it doesn't matter where or what the occasion is. If there are people who want to have a good time, we belong there.

With 2000+ world-class courses, built-in competition modes, and full setup and staffing handled by us, Pop-Up Fairway isn't just a rental — it's the experience your guests will be talking about long after the event ends.

"Golf has a way of bringing people together like nothing else. Pop-Up Fairway is our way of sharing that feeling with as many people as possible — one event at a time."

— Brandon, Founder · Pop-Up Fairway

Brandon

Founder · Pop-Up Fairway

Meet the Founder

The Guy Behind
the Simulator.

I love golf and I love people. This business is what happens when you combine both.

I've been playing golf — poorly, and proudly — for about 12 years. I play as often as I can, which is never quite enough. So when the idea for Pop-Up Fairway came together, it wasn't just a business opportunity. It was a way to make golf part of my everyday life while doing something genuinely fun for the people around me.

I'm Brandon Cooley, and I've called DFW home since 2007. I'm married to my best friend — 16 years and counting — and we're raising two girls, 10 and 12, who keep me humble and busy. Outside of golf and Pop-Up Fairway, I'm usually traveling somewhere new, chasing down a great meal, or finding any excuse to get outside.

When you book Pop-Up Fairway, you're not hiring a faceless company. You're working with me — someone who genuinely cares about your event, your guests, and making sure everyone has a great time. That matters to me more than anything else.

What We Stand For

Our Promise

Genuine Hospitality

Every event is personal to us. We show up ready to work, ready to engage, and genuinely invested in making sure your guests have a great time. We're not just delivering equipment — we're part of your event.

Our Roots

Community First

We're a DFW business built by someone who loves this community. Whether it's a neighborhood block party or a corporate event downtown, we're proud to be the company that shows up for the people around us.

Our Philosophy

Golf for Everyone

You don't need to be a golfer to love Pop-Up Fairway. We've designed the experience to be fun for first-timers and scratch players alike. The goal is always the same — get people together and give them something to smile about.

Strategic Partners

Powered by Partnerships

Pop-Up Fairway is proud to partner with Forged Fabrics, bringing original golf-inspired designs to life. From our staff uniforms to custom co-branded gear, Forged Fabrics helps us show up the way we want to be seen.